I'd like to see onrain integrated into the server's culture more than it was in the previous launch, which is ultimately the community's responsibility. The roleplay potential for an in-character social media is staggering, we just need to keep it active and have people that both consistently put out engaging content while simultaneously encouraging others to do the same.
Personally, I have a few ideas for REALLY cool things I want to do with the website, but I'll be inactive for like over half a month in two weeks, so starting now probably wouldn't be smart. Just hoping this website doesn't die as fast as the old one...