SEO optimization of a website SEO is a set of actions directly on the website and outside it, necessary to increase the position of a resource in Google organic search results for relevant queries, and as a result - its visibility to the target audience. We divide SEO into two stages - SEO optimization and SEO promotion. After all, without technically correct SEO optimization, further SEO promotion is impossible. With high-quality SEO promotion, your website will be on the first page of search engines, which means it will receive more traffic and targeted actions from visitors. In comparison, web resources that are not optimized or promoted for search engines often do not appear in search results at all and, accordingly, do not have organic transitions. When generating search results for a query, a complex sorting formula is used that takes into account dozens of parameters. Ranking algorithms are regularly updated, supplemented and modernized with a single goal - to provide the most relevant answers to user queries. The exact algorithm for constructing results is not disclosed by search engine employees; only the general requirements and criteria of a resource tailored for SEO are reported, allowing you to get into the TOP (the first ten results). At the same time, each new Google update tightens the rules for players in the marketing market and adds more work to SEO specialists and business owners. The strongest win – those who are ready to adapt and constantly work on the web resource. But the reward is constant free organic traffic, increased rankings and retention of the TOP. In practice, without active work on search engine optimization and promotion, it is almost impossible to bring a website to the first page of search results in highly competitive commercial topics, even if its content and technical implementation are ideal.
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Automatic website promotion
